1968 Rose Bowl
| 1968 Rose Bowl | |||||||||||||||||||||
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| 54th Rose Bowl Game | |||||||||||||||||||||
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| Date | January 1, 1968 | ||||||||||||||||||||
| Season | 1967 | ||||||||||||||||||||
| Stadium | Rose Bowl | ||||||||||||||||||||
| Location | Pasadena, California | ||||||||||||||||||||
| MVP | O. J. Simpson (USC TB) | ||||||||||||||||||||
| Favorite | USC by 14 points | ||||||||||||||||||||
| Referee | Gene Calhoun (Big Ten) (split crew: Big Ten, AAWU) | ||||||||||||||||||||
| Halftime show | Spirit of Troy, Indiana University Marching Hundred | ||||||||||||||||||||
| Attendance | 102,996 | ||||||||||||||||||||
| United States TV coverage | |||||||||||||||||||||
| Network | NBC | ||||||||||||||||||||
| Announcers | Curt Gowdy, Paul Christman | ||||||||||||||||||||
| Nielsen ratings | 28.7 | ||||||||||||||||||||
The 1968 Rose Bowl was the 54th edition of the college football bowl game, played at the Rose Bowl in Pasadena, California, on Monday, January 1. The USC Trojans of the Pacific-8 Conference defeated the Indiana Hoosiers of the Big Ten Conference, 14–3. USC tailback O. J. Simpson was named the Player of the Game.