2waytraffic
| Company type | In-name-only unit of Sony Pictures Television |
|---|---|
| Industry | Interactive entertainment Television production |
| Founded | 2004 |
| Founders | Kees Abrahams Unico Glorie Taco Ketelaar Henk Keilman |
| Defunct | 2012 (as a company) 2013 (as a brand of Sony Pictures Television; still active outside of internationally licensed shows) |
| Fate | Renamed as Sony Pictures Television International Formats; brand retired in 2013; currently an in-name-only unit of Sony Pictures Television |
| Headquarters | , |
Number of locations | 7 offices |
Area served | Worldwide |
| Services | Television production Broadcast syndication Light entertainment Online games Website development Mobile marketing Mobile entertainment |
| Revenue | €29,308,539 (2006) |
| €4,436,233 (2006) | |
| €2,923,396 (2006) | |
| Total assets | €301,747,019 (2006) |
| Total equity | €104,014,193 (2006) |
Number of employees | 150 (2006) |
| Parent | Sony Pictures Television (2008–2012) |
| Divisions | 2waytraffic Mobile |
| Subsidiaries | 2waytraffic International |
| Website | 2waytraffic.com/en at the Wayback Machine (archived 2010-01-06) |
2waytraffic was a television production company based in Hilversum, Netherlands. It was established in 2004 by former Endemol executives Kees Abrahams, Unico Glorie, Taco Ketelaar, and Henk Keilman. The company had offices in London, New York, Budapest, Stockholm, and Madrid.
2waytraffic also produced a number of phone-in quiz shows such as Play, Garito and Game On, where viewers could call to a premium-rate phone number for a theoretical chance to earn cash prizes.