30praum
| 30praum | |
|---|---|
| Founded | 2016 | 
| Founder | Matuê, Clara Mendes, Lucas Degas | 
| Status | Active | 
| Distributor(s) | Independent (2016–2019, 2024–present) Sony Music Brazil (2019–2024)  | 
| Genre | |
| Location | Fortaleza, Ceará, Brazil | 
| Official website | 30praum | 
30praum (stylized in upper case) is a Brazilian independent record label founded by rapper Matuê and co-founded by businesswoman Clara Mendes and director Lucas Degas. Established in 2016 and based in Fortaleza, the label seeks to contribute to the diversification of the Brazilian hip-hop industry from the Northeast region of Brazil. The origin of the name comes from the rapper's desire to buy cannabis for R$30 individually for each one (hence the term Praum, a Portuguese contraction of 'para um', lit. 'for one'), associating the perceived quality of the product with the quality of his music.