Hits Radio East Yorkshire & North Lincolnshire

Hits Radio East Yorkshire & North Lincolnshire
Broadcast areaEast Riding of Yorkshire and Northern Lincolnshire
FrequencyFM: 96.9 MHz
DAB: 10D
RDSVIKING
BrandingThe Biggest Hits, The Biggest Throwbacks
Across East Yorkshire & Northern Lincolnshire
Programming
FormatCHR/Pop
NetworkHits Radio
Ownership
OwnerBauer Media Audio UK
Greatest Hits Radio East Yorkshire & Northern Lincolnshire
History
First air date
17 April 1984 (1984-04-17)
Former names
Viking Radio
Viking FM
Former frequencies
102.7 FM
1161 MW
Technical information
Transmitter coordinates
53°48′11″N 0°33′55″W / 53.8031°N 0.5653°W / 53.8031; -0.5653
Links
WebcastRayo
WebsiteHits Radio East Yorkshire & North Lincolnshire

Hits Radio East Yorkshire & North Lincolnshire, formerly Viking FM, is an Independent Local Radio station based in Leeds, England, owned and operated by Bauer as part of the Hits Radio network. It broadcasts to the East Riding of Yorkshire and Northern Lincolnshire. It replaced Viking FM in 2024, 40 years to the day after the station originally launched as Viking Radio.

As of September 2024, the station has a weekly audience of 199,000 listeners according to RAJAR.