ASmallWorld
| Type of business | Public company |
|---|---|
| Country of origin | Switzerland |
| Owner | Patrick Liotard-Vogt (64%) Alexander König (9%) Hansainvest (7%) Global Hotel Alliance (3%) |
| Founder(s) | Erik Wachtmeister Louise Wachtmeister |
| Chairman | Michael Manz |
| CEO | Zain Richardson |
| Industry | Social networking service |
| Revenue | CHF 20.9 million (2024) |
| Total equity | CHF 11 million shares |
| Subsidiaries | Bespoke Travel ASMALLWORLD Hospitality ASMALLWORLD DISCOVERY First Class & More The World's Finest Clubs |
| URL | www |
| Launched | March 2004 |
ASMALLWORLD (stylized as ASW) operates a digital travel & luxury lifestyle eco-system based in Zürich, Switzerland, that encourages its members to find inspiration, book unique journeys, and connect with like-minded members.
The social network has a membership subscription business model; offering four different tiers: Free, Premium, Prestige and Signature.
Annually, in mid-December, over 200 members attend the Winter Weekend at a luxury hotel in a prominent Swiss ski resort (formerly the Gstaad Palace in Gstaad, Switzerland) where members can join in skiing, wine tastings, dinners, and black tie receptions.