A Virtuous Business

A Virtuous Business
Promotional poster
Hangul
정숙한 세일즈
Hanja
貞淑한 세일즈
Literal meaningVirtuous Sales
Revised RomanizationJeongsukan seiljeu
McCune–ReischauerChŏngsuk'an seilchŭ
GenreComedy drama
Based on
Brief Encounters
by
Written byChoi Bo-rim
Directed byJo Woong
Starring
Music byPark Se-joon
Country of originSouth Korea
Original languageKorean
No. of episodes12
Production
Running time70 minutes
Production companies
Original release
NetworkJTBC
ReleaseOctober 12 (2024-10-12) 
November 17, 2024 (2024-11-17)
Related
Brief Encounters (2016)

A Virtuous Business (Korean: 정숙한 세일즈) is a 2024 South Korean comedy drama television series written by Choi Bo-rim, directed by Jo Woong, and starring Kim So-yeon, Yeon Woo-jin, Kim Sung-ryung, Kim Sun-young, and Lee Se-hee. The series is a remake of the 2016 British television series Brief Encounters by Oriane Messina and Fay Rusling. Set in the 1990s, it tells the story of four women in a rural area who do door-to-door sales of adult products. It aired in 2024 on JTBC from October 12 to November 17 every Saturday and Sunday at 22:30 (KST). It is also available for streaming on Netflix in select regions.