Adore Me

Adore Me
Company typeSubsidiary
Founded2012 (2012)
FounderMorgan Hermand-Waiche
HeadquartersNew York, New York
ProductsUnderwear, Lingerie, Swimwear
ParentVictoria's Secret
Websiteadoreme.com

Adore Me is a direct-to-consumer women's intimate apparel brand based in New York City. The company was started by Morgan Hermand-Waiche in 2010 while he was an MBA student at Harvard Business School and is a Certified B Corporation.