Advanced Logic Research
Irvine headquarters in 1986 | |
| Company type | Public |
|---|---|
| Nasdaq: AALR | |
| Industry | Computers |
| Founded | 1984, in Irvine, California |
| Founder | Gene Lu |
| Defunct | June 19, 1997 |
| Fate | Acquired by Gateway, Inc. |
Key people | |
Number of employees | 459 (1995) |
| Website | alr.com (archived) |
Advanced Logic Research, Inc. (ALR), was an American computer company founded in 1984 in Irvine, California by Gene Lu. The company marketed IBM PC compatibles across that standard's evolution until 1997 when it was acquired by Gateway 2000.
ALR had a reputation for beating its larger competitors to market with compatibles featuring cutting-edge technologies; for example, it delivered the first computer systems featuring Intel's Pentium processor in 1993. Despite its innovation, ALR struggled with brand recognition in the fiercely competitive market of low-end PCs in the mid-1990s. According to computer journalist and collector Michael Nadeau, "ALR's business strategy was to be the first to market with the latest and fastest possible PC-compatible designs", a strategy that "often succeeded".