Aesop (brand)
| Company type | Subsidiary |
|---|---|
| Industry | Cosmetics |
| Founded | 1987 |
| Founder | Dennis Paphitis |
| Headquarters | |
Number of locations | 395 stores |
Key people | Michael O'Keeffe (CEO - 2024) |
| Products | Skincare, bodycare, haircare, fragrance and homeware |
| Revenue | R$1.9 billion (2020) |
| Parent |
|
| Website | aesop |
Aesop (stylised as Aēsop) is an Australian luxury cosmetics brand that produces skincare, haircare and fragrance products. It is headquartered in Collingwood, Victoria and is a subsidiary of L'Oréal.
Aesop was established in 1987 by Dennis Paphitis in Armadale, Victoria, where Paphitis owned and operated a hair salon named Emeis in which he blended essential oils into hair products.
After continued success, he rebranded to Aesop, naming the brand after the Greek fabulist and storyteller to mock the puffery exhibited in cosmetics industry advertising. He sold the brand to Natura & Co in 2012 while maintaining a role as advisor.
Each Aesop store has a unique interior design developed in collaboration with various architects, interior designers and artists. As of 2023, the brand had nearly 400 points of sale across 27 countries. As of 2017, Aesop produced 83 product formulations and three shaving accessories.
L'Oréal bought Aesop for $3.7 billion on 30 August 2023. Michael O'Keeffe remained CEO.