Alex Baldock
| Alex Baldock | |
|---|---|
| Born | Alexander David Baldock 21 November 1970 | 
| Nationality | British | 
| Education | Oundle School | 
| Alma mater | Worcester College, Oxford | 
| Occupation | Businessman | 
| Title | CEO, Currys plc | 
| Term | February 2018 – present | 
| Predecessor | Sebastian James | 
| Spouse | Amy Roberts | 
| Children | 4 | 
Alexander David Baldock (born 21 November 1970) is a British businessman, former banker, and the chief executive (CEO) of Currys plc (formerly Dixons Carphone).