Alexander Proud

Alexander 'Alex' Proud is a British entrepreneur. He was born in Brighton, on 14 September 1969 and educated at Tonbridge School and then the University of York, where he studied Politics. In 1998 he founded Proud Gallery, in London, which has since grown into the Proud Group.

In 2020, Proud was accused of bullying and inappropriate behaviour by five female staff members. Alex Proud has also been accused multiple times of owing thousands of pounds worth of debt to people that worked for him in various venues , as well as liquidating companies multiple times in order to not pay any of the people or business involved. As of 2020, he owes £275,000 to HMRC, £95,012 to Westminster City Council and £19,049 to the City of London Corporation, while a document from 2013 states that almost £2 million was owed to a list of 134 organisations and businesses.

In 2025, a public petition is being organized by people that were financially harmed by Alex Proud, asking for justice and repayment of debts.