American Family Insurance

American Family Mutual Insurance Company
Company typeMutual
IndustryInsurance and finance
Founded1927 (1927)
HeadquartersMadison, Wisconsin, U.S.
Key people
Bill Westrate (Chairman, CEO)
ProductsInsurance (Auto, home, life, health, commercial)
Revenue$17.1 billion USD (2019)
$455 million USD (2019)
Total assets$31.1 billion USD (2019)
Number of employees
13,500 (2022)
Websitewww.amfam.com

American Family Mutual Insurance Company, also abbreviated as AmFam, is an American private mutual company that focuses on property, casualty, and auto insurance, and also offers commercial insurance, life, health, and homeowners coverage as well as investment and retirement-planning products. It is a Fortune 500 company and its revenues were over $9.5 billion in 2017.