American Safety Razor Company
| Company type | Subsidiary |
|---|---|
| Industry | Personal care |
| Founded | January 1906 (as Personna American Safety Razor Company) |
| Headquarters | Verona, Virginia, U.S. |
| Products | Razor, Shave brush |
| Parent | Edgewell Personal Care |
| Website | Personna |
American Safety Razor Company is a personal care brand founded in 1906 by a merger of the Gem Cutlery Company and Ever-Ready. It is a principal competitor to Gillette, with which it shared a name from 1901 to 1904, when the latter renamed for its founder, King C. Gillette. It produces a range of personal care, medical and industrial blades with manufacturing operations in the Czech Republic, Germany, Israel, Mexico and the United States.