Apgujeong-dong

Apgujeong-dong (Korean: 압구정동; Korean pronunciation: [apk͈udʑʌŋdoŋ]) is a ward of Gangnam District, Seoul, South Korea. It is considered one of the wealthiest neighborhoods in the country. It was reported that housing price of Apgujeong-dong is approximately US$28,300 per one square meter by Korea Ministry of Land, Infrastructure and Transport in 2019.

The Apgujeong originates from a pavilion with the same name founded by Han Myŏnghoe, a 15th-century high-ranking government official during the Joseon period. It is an upmarket residential, fashion, shopping, and educational area. The Hanja name translates into "Seagull Pavilion," a reference to his nickname, which itself was a reference and a mark of peace when viewing a group of seagulls flying.

One of the main shopping area is Apgujeong Rodeo Street, along with Cheongdam-dong Fashion Street in Cheongdam-dong and Garosu-gil in Sinsa-dong, which are connected by the main avenue Apgujeong-ro. It is seen as a fashionable and trendsetting destination.