Arnold Greenberg (Coleco)

Arnold Greenberg (June 12, 1933 - March 19, 2025) was an American businessman best known as the CEO of Coleco in the 1970s and 1980s. He began his career in law but joined Coleco, a family toy business, in 1966. He worked aggressively to gain a large share of the video game market while maintaining Coleco's position as a manufacturer of other toys. Greenberg's drive to develop and market the Adam Computer in 1982 and 1983 eventually led the company into bankruptcy.

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