Asif Shah

Asif Shah (Nepali: आसिफ शाह) is a Nepalese TV presenter, director, producer, actor, singer, and rapper. He is more popularly known for being music video director and also as a member of Nepalese hip hop group The Unity.

G21 Production is Ashif Shah's initiative as an independent AV production house, which he started in 2003. Since then, he has directed more than 200 music videos, more than 100 television commercials, directed a short film "Sonam" on HIV/AIDS awareness, directed a documentary "USAID Asha Ka Kiranharu", directed a PSA "USAID's 60 years", produced a radio spot for the ICRC, has produced and directed multiple social and corporate videos and directed an independent feature-length film Karkash. Later he joined famous Nepalese hip hop group The Unity along with DA69 and Aidray. The Unity has won various National Awards. Their hits includes "Pahilo Maya", "Aajha Feri", "Janu cha Aaajhai", "Prem Aani Aago", and "Aasha Aajhai".