Aurora James

Aurora James
BornJuly 12th 1984 (age 40–41)
Guelph, Ontario, Canada
Known forFashion design
Notable work15 Percent Pledge
Awards2020 The Bloomberg 50
2021 Time 100
Websitebrothervellies.com

Aurora James is a Canadian creative director, activist, and fashion designer. In 2013, she founded the fashion label Brother Vellies, with the goal of promoting traditional African design practices and techniques. In 2020, James founded the 15 Percent Pledge as a non-profit organization to support Black-owned businesses. Her memoir Wildflower was released in 2023.

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