BLU Products

BLU Products
IndustryConsumer electronics
FoundedAugust 4, 2009 (2009-08-04)
FounderSamuel Ohev-Zion
Headquarters,
Area served
Americas
Key people
Samuel Ohev-Zion (CEO)
ProductsMobile phones
Production output
  • 15 million units (2014)
  • 4.1 million units (2012)
  • 70,000 units (2009)
 (2014)
Total assetsNet worth: >$2 billion
Websitebluproducts.com

BLU Products (stylized as BLÜ) is an American company, headquartered in Miami. The name BLU stands for Bold Like Us. BLU rebrands low-cost mobile phones manufactured by Chinese ODMs such as Koobee, QiKU, Gionee, Doogee and Tinno Mobile.