BankDirect
| Company type | Subsidiary |
|---|---|
| Industry | Finance and Insurance |
| Founded | 1997 |
| Defunct | 2017 |
| Headquarters | New Zealand |
| Products | Internet and Phone based bank offering an integrated range of financial products and services for personal customers |
| Parent | ASB |
| Website | www.bankdirect.co.nz |
BankDirect was a direct banking division of the Australian owned ASB bank, which provided internet and phone based banking in New Zealand. It was formed in 1997 as a "virtual" bank without any physical branches, and operated for twenty years.
BankDirect's customer base began to shrink in the 2010s. In 2017, ASB migrated remaining customers to their other services, citing the drop in demand due to standardisation of online banking and other virtual services, which were already offered by their main brand.