Barak Libai

Prof.
Barak Libai
ברק ליבאי
CitizenshipIsrael
EducationB.Sc in Industrial Engineering and Management from the Technion, 1990. MBA at Leon Recanati Graduate School of Business Administration - Tel Aviv University, 1993. Ph.D. in Marketing at UNC Kenan–Flagler Business School, University of North Carolina at Chapel-Hill, 1997
AwardsInternational Journal of Research in Marketing (2021), Journal of Marketing Outstanding Reviewer Award (2019), International Conference on Information Systems (ICIS) - Best Paper Award (2012), ESOMAR Excellence Award (2009), Journal of Service Research Best Paper Award (2004), Buzzell Award by the Marketing Science Institute (2004), Best Service Article Award - American Marketing Association (2004)
Scientific career
InstitutionsReichman University, University of North Carolina, Technion – Israel Institute of Technology, Massachusetts Institute of Technology
Websitehttps://www.idc.ac.il/en/pages/faculty.aspx?username=libai

Barak Libai (Hebrew: ברק ליבאי; Israel) is a Professor of Marketing at the Arison School of Business at Reichman University. Libai’s research focusses on the strategic importance of Customer profitability, Word of mouth and other social effects on profitability, Customer retention, and the Diffusion of innovations.

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