Baskin-Robbins
Logo used in the U.S. and Canada since 2022 | |
| Company type | Subsidiary |
|---|---|
| Industry | Food and Beverage Franchising Restaurants |
| Founded | 1945 (as Snowbird Ice Cream) Glendale, California, U.S. |
| Founders | |
| Headquarters | Canton, Massachusetts, U.S. |
Number of locations | 7,800+ (2024) |
Area served | United States (incl. Puerto Rico), Aruba, Australia, Bahrain, Buthan, Canada, China, Colombia, Curaçao, Dominican Republic, Ecuador, Egypt, Estonia, Georgia, Honduras, India, Indonesia, Ireland, Japan, Jordan, Kazahstan, Kuwait, Malaysia, Morocco, Nepal, Oman, Qatar, Pakistan, Russia, Saudi Arabia, Singapore, South Korea, Spain, Taiwan, United Arab Emirates, United Kingdom, Uzbekistan, Yemen |
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| Products |
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| Parent | Inspire Brands |
| Website | baskinrobbins |
Baskin-Robbins, Inc. is an American multinational chain of ice cream and cake specialty shops owned by Inspire Brands. Baskin-Robbins was formed in 1945 by Burt Baskin and Irv Robbins in Glendale, California. Its headquarters are in Canton, Massachusetts, and shared with sibling brand Dunkin' Donuts. It is the world's largest chain of ice cream specialty stores, with more than 7,800 locations.
The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month. The logo includes a stylized "31" formed from the letters "B" and "R". The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953. The company has introduced more than 1,400 flavors since 1945, including the addition of vegan and non-dairy flavors in 2019.