Beatrice Warde

Beatrice Lamberton Warde (September 20, 1900 – September 16, 1969, née Beatrice Becker) was a twentieth-century writer and scholar of typography. As a marketing manager for the British Monotype Corporation, she was influential in the development of printing tastes in Britain and elsewhere in the mid-twentieth century and was recognized at the time as "[o]ne of the few women typographers in the world". Her writing advocated higher standards in printing, and championed intelligent use of historic typefaces from the past, which Monotype specialised in reviving, and the work of contemporary typeface designers.