Beautycounter

Beautycounter
IndustrySkin care, cosmetics
Founded2013
FounderGregg Renfrew
DefunctApril 27, 2024 (2024-04-27)
HeadquartersSanta Monica, California
Websitebeautycounter.com

Beautycounter was an American direct to consumer and multi-level marketing company that sold skin care and cosmetic products. As of 2018, the company had 150 products with over 65,000 independent consultants, and with national retailers. In April 2021, Beautycounter was acquired by The Carlyle Group in a deal that valued the company at $1 billion. In March 2024, Carlyle wrote off its investment in the company and the company went into administration in April 2024.