Beef-a-roo

Beef-a-roo is a franchised chain of fast casual restaurants which was founded in Rockford, Illinois by Dave Debruler and Jean Vitale. The menu features burgers, roast beef sandwiches, salads, and soups. The chain experimented with serving breakfast, but stopped in January, 2025.

Each store has a different theme.

The brand was established in 1967 and franchising became a focus in 2019. In 2022, the chain planned to open 50 stores.

The chain hastened its expansion by using shipping containers to fabricate restaurants in Wisconsin, Missouri, Arkansas, Kansas and Indiana. It has also opened restaurants in several closed Hardee's locations.

As of April 2024 the chain had about 20 restaurants in seven states.

QSR magazine rated Beef-a-roo one of the top 40 fast casual restaurants in 2024. Entrepeneur magazine recognized the chain as a top new emerging franchise in 2024.

The company ran an advertising campaign with NASCAR driver Noah Gragson and Front Row Motorsports in 2025.

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