Bella Sara

Bella Sara was a children's trading card and online game that combined a world of magical horses with game play. Published in the United States by Seattle-based game company Hidden City Entertainment in 2007, Bella Sara began as a trading card game that expanded into an international product line. Having three set releases each year, all trading cards had images of illustrated horses, characters and magical friends with positive, inspirational messages on them. The vision of the company and cards, as created by Gitte Odder was to bring positive messages to empower young girls on the fundamental Philosophy of Life: "We’re all creating our life by our thoughts, attracting the kind of energy we represent."

Each card pack included secret codes that could be redeemed on the website to care for and nurture magical horses online. Select Bella Sara products included these secret codes to expand the magical world. Players could upload cards to redeem tokens that were used to buy merchandise from the online Bazaar.

It was reported June 16, 2013 that the Bella Sara Company would be ceasing all operations and moved from its office in the United States to the creator's home in Denmark.

The company was quiet with no new updates or products until 2020. As of April 2020, the creators have rebooted the website removing all games and replacing them with new content focused around a card collection app. The creator cited that the old functions of the website were not functional by 2020 standards; this coincides with the end of Adobe Flash, upon which the website games were based. Although no update or information has been given on the future direction of the company, an online community is working to restore the website in its entirety.