Berol

Berol
Formerly
  • Eagle Pencil Company
    (1856–1969)
  • Berol Corporation
    (1969–2010)
Company typePrivately held company (1856–1995)
Subsidiary (1995–2010)
Brand (2010–present)
IndustryStationery
Founded1856
FounderDaniel Berolzheimer
Defunct2010 (2010)
FateCompany acquired by Newell Rubbermaid in 1995, then closed in 2010. Berol survived as a brand.
Headquarters,
ProductsWriting implements, art materials
OwnerNewell Brands (2010)
SubsidiariesOsmiroid International

Berol (stylised as Bẽrol) is a British stationery brand of Newell Brands and former stationery manufacturing company, based in Lichfield, Staffordshire. The company was established in 1856 and manufactured a wide range of products including writing implements and art materials. It was acquired by Sanford L.P. in 1995, a division of Newell Brands, becoming a subsidiary of it until the last factory closed in 2010. Since then, Berol has survived as a brand of imported products, though the head office remains in Lichfield.

Berol's product lines included art materials such as acrylics, pastels, oil pastels, inks, crayons, adhesives, and other mediums; while the writing instruments line composed of pencils, colored pencils, pens, and markers, plus accessories.