Betterment (company)

Betterment
Company typePrivate
IndustryInvestment services
Founded2008 (2008)
Founders
  • Jon Stein
  • Eli Broverman
Headquarters,
United States
Key people
  • Sarah Levy (CEO)
ProductsFinancial services, asset management, portfolio management, trust services
AUMUS$56 billion (2025)
ParentBetterment Holdings, Inc.
DivisionsBetterment at Work Betterment for Advisors
SubsidiariesMTG, LLC.
Websitewww.betterment.com

Betterment is an American financial advisory company which provides digital investment, retirement and cash management services.

The company is based in New York City, registered with the Securities and Exchange Commission, and a member of the Financial Industry Regulatory Authority. It is a registered investment advisor and broker-dealer.

As of September 2024, Betterment had more than $56 billion of assets under management and over 900,000 customer accounts.