Beyoncé 2024 NFL Halftime Show
Netflix poster | |
| Date | December 25, 2024 |
|---|---|
| Location | Houston, Texas |
| Venue | NRG Stadium |
| Headliner | Beyoncé |
| Special guests | Tanner Adell Reyna Roberts Tiera Kennedy Brittney Spencer Blue Ivy Carter Shaboozey Post Malone |
| Director | Beyoncé Alex Rudzinski |
| Producers | Parkwood Entertainment Jesse Collins Entertainment |
The NFL 2024 Christmas Day Halftime Show, also dubbed the Beyoncé Bowl, was the halftime entertainment for the Baltimore Ravens vs. Houston Texans game, which took place on December 25, 2024, at the NRG Stadium in Houston, Texas. The show was headlined by singer-songwriter Beyoncéand marked the first halftime show for an NFL Christmas Day game.
Produced by Beyoncé's production company Parkwood Entertainment in collaboration with Jesse Collins Entertainment, the performance featured first-time performances of songs from Cowboy Carter (2024), with guest spots from collaborators Tanner Adell, Brittney Spencer, Tiera Kennedy, Reyna Roberts, Shaboozey, and Post Malone. The show was conceived as a tribute to Texan rodeo culture and Black Southern and Western history, and featured over 500 performers including Western cultural figures such as Melanie Rivera, Myrtis Dightman, Nikki Woodward, Ja'Dayia Kursh, and Texas Southern University's Ocean of Soul Marching Band.
The show was met with widespread critical acclaim and broke several viewership records. Publications lauded the performance as a success for Netflix and the NFL, transforming Christmas Gameday into a new cultural event on par with the Super Bowl. The performance was released as a standalone special on Netflix with the title Beyoncé Bowl. On February 2, 2025, it was updated with an addendum announcing the Cowboy Carter Tour.