Beyond Live

Beyond Live (commonly stylized as Beyond LIVE) is an online live concert streaming service and concert series by South Korean entertainment company SM Entertainment in partnership with Naver. It is a paid concert streaming service. It provides full-scaled live online concerts using technology such as augmented reality and with real-time interactions between artists and live audience enabled. On its establishment, the platform has been regarded by global media as a relevant response in substituting traditional concerts during the COVID-19 pandemic. The first live concert of the Beyond Live series was headlined by South Korean boy supergroup SuperM with the concert titled SuperM: Beyond the Future on April 26, 2020; the live concert recorded over 75,000 virtual tickets sold, playing to real-time audiences from 109 countries. In August 2020, JYP Entertainment joined with SM Entertainment to create the Beyond Live Corporation, a joint venture operating and expanding the Beyond Live platform. It was launched on December 23, 2021. Since its creation, multiple artists from SM and JYP have delivered full-length live online concerts within the Beyond Live series, and other K-pop entertainment enterprises started to produce virtual live concerts in a similar format.