Bitly

Bitly
Type of site
URL shortening, bookmarks
Available inEnglish
OwnerSpectrum Equity
Key peopleToby Gabriner (CEO)
Employees234 (2020)
URLbitly.com
RegistrationRequired
LaunchedSeptember 13, 2009 (2009-09-13)
Current statusActive

Bitly is a URL shortening service and a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for use in social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs.

In 2017, Spectrum Equity acquired a majority stake in Bitly for $64 million.

From November 2023, short links cannot be created anymore by guest users, requiring users to create an account.