Bitter Automotive
| Logo in the form of a stylised letter 'B' | |
| Erich Bitter posing with a Bitter based on an Insignia | |
| Company type | GmbH | 
|---|---|
| Industry | Automotive | 
| Founded | Schwelm, Germany (1971) | 
| Founder | Erich Bitter | 
| Headquarters | , Germany | 
| Area served | Europe | 
| Products | Automobiles | 
| Website | Bitter Automotive (in German) | 
Erich Bitter Automobil GmbH (Bitter) is a premium sports-luxury automobile marque produced in Germany and later Austria. Founder Erich Bitter (1933–2023), a then retired racing driver turned automobile tuner, importer and ultimately designer began crafting his own vehicles after business ventures with Italian manufacturer Intermeccanica ended.
Bitter specialises in rebody-ing other manufacturer's vehicles and its initial production was between 1973 and 1989, selling vehicles in Europe and the United States. Thereafter, several prototypes followed with possible future low-volume production, but none arrived until the launch of the Bitter Vero in 2007.