Bob Born
Bob Born | |
|---|---|
| Born | September 29, 1924 Brooklyn, New York, U.S. |
| Died | January 29, 2023 (aged 98) |
| Occupation(s) | Businessman, investor |
| Known for | Peeps |
| Spouse(s) | Maxine Appell Elaine Selwyn Patricia Guggenheim |
| Relatives | Sam Born (father) |
Ira Brahm "Bob" Born (September 29, 1924 – January 29, 2023) was an American businessperson and inventor in the confectionery industry. For more than thirty years, he was president of Just Born, a family-owned candy manufacturer founded by his father Sam Born. Bob became known as the "Father of Peeps" for automating the production of an Easter marshmallow treat, and also developed the candy Hot Tamales.