Bob Lord (business executive)

Bob Lord
Born
Robert William Lord

(1963-03-12) March 12, 1963
Hackensack, New Jersey, United States
EducationSyracuse University (BS)
Harvard University (MBA)
Occupation(s)Senior Vice President, IBM
SpouseRobin Lord
ChildrenEmily Lord, Andrew Lord, Paige Lord

Robert Lord (born March 12, 1961), is an American business executive, serving as a Senior Vice President at IBM. Lord oversees The Weather Company and Alliances, Watson Advertising and TradeLens. Prior to his current role, Lord served as Senior Vice President of IBM’s Worldwide Ecosystems business, where he transformed the ecosystem business, making it a core element of IBM’s go-to-market strategy. Kicking off his career at IBM, Lord served as the company’s first Chief Digital Officer in 2016.

In 2015, Lord became President of AOL, leading the company through its development as a global advertising platform. Prior to AOL, Lord served as CEO of Razorfish in 2010, working with companies such as Cisco, Condé Nast, Ford, Mercedes-Benz and Pfizer. Notably, Lord was named one of CRN's 50 “Most Influential” channel chiefs in 2022. He is also the co-author of “Converge: Transforming Business at the Intersection of Marketing and Technology.”