Boomerang (TV network)
Logo used since 2015 | |
| Country | United States |
|---|---|
| Broadcast area | Nationwide |
| Network | Cartoon Network (1992–2004) |
| Headquarters |
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| Programming | |
| Language(s) | |
| Picture format |
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| Ownership | |
| Owner | Warner Bros. Discovery Networks |
| Parent | The Cartoon Network, Inc. |
| Key people | |
| Sister channels | List
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| History | |
| Launched |
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| Closed | October 3, 2004 (block) September 30, 2024 (streaming service) |
| Former names | Boomerang from Cartoon Network (2000–2015) |
| Availability | |
| Streaming media | |
| Affiliated Streaming Service | Max |
| Internet Protocol television | DirecTV Stream, Hulu + Live TV, Sling TV |
Boomerang is an American cable television network owned by The Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. The network primarily broadcasts animated programming from the Warner Bros. Animation library, including Warner Bros. Cartoons and Hanna-Barbera productions among others.
Boomerang debuted in 1992 as a programming block on Cartoon Network dedicated to classic animation. The block eventually spun-off into its own separate network in 2000, and by the late 2000s, began airing more modern and contemporary programming, including reruns of Cartoon Network original series. A 2015 relaunch aimed to promote Boomerang as a "second flagship" brand alongside Cartoon Network, and saw the network produce its own original programming, with a focus on contemporary reboots of franchises such as Looney Tunes and Scooby-Doo. In 2017, as the cable network lost coverage, Boomerang launched a standalone SVOD over-the-top streaming service, which operated until 2024.
As of November 2023, Boomerang is available to approximately 26 million pay television households in the United States — down from its peak of 47 million households in 2019.