Brazilian Institute of Public Opinion and Statistics

IBOPE
Company typePrivately held company
IndustryMedia market (research)
Founded1942
HeadquartersSão Paulo, São Paulo, Brazil
Key people
Antonio Wanderley (CEO)
ProductsMarketing research
Audience measurement
Advertising research
RevenueU$ 216 milhões (2007)
Number of employees
3,000
WebsiteKantar Ibope Media

The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) is a Brazilian originated global market research company. IBOPE provides data on media consumption and advertising investment across all Latin America.

Established in 1942, the name IBOPE is listed in the Brazilian dictionary as a synonym of audience ratings research.

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