Breaking Point (UKIP poster)

Breaking Point is a poster released on 16 June 2016, during the final week of campaigning before the Brexit referendum. The poster was released by Nigel Farage of the UK Independence Party and depicted a photograph of Syrian refugees near the Croatia-Slovenia border in 2015, with the caption "breaking point" and "the EU has failed us all".

Part of a £100,000 campaign from Family Advertising Ltd, an advertising firm based in Edinburgh, The poster was denounced by left- and right-wing politicians, and several media outlets highlighted the poster's similarity to propaganda in Nazi Germany. The same photograph was later used by the Hungarian Fidesz party in another poster during the build up to the 2018 Hungarian parliamentary election.

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