Brianne West

Brianne West (born 1987 or 1988) is a New Zealand environmentalist, entrepreneur and the founder of plastic-free drinks brand Incrediballs and Ethique, the world's first zero-waste beauty brand. In 2016 she was named a "Global Thinker" by Foreign Policy magazine and in 2019 the EY Young Entrepreneur of the Year.

In 2022 Mattel named West their Barbie Role Model for New Zealand and created a custom Barbie in her likeness.