Broadcast designer

A broadcast designer is a person involved with creating graphic designs and electronic media incorporated in television productions that are used by character generator (CG) operators. A broadcast designer may have a degree in digital media (or a similar degree), or is self-taught in the software needed to create such content. CG stands for computer graphics, most broadcast designers studied either graphic design or visual communication – this term is used for those designing motion graphics also for film, industrials, commercials, and the web.

Broadcast designers take part in their field in creating visual content that combines creativity and technology. Broadcast design is the creation and combination of visual elements in a television production or television shows. These elements can include news graphics, channel logos, animation, and more. Broadcast designers not only have to be creative with visuals and aesthetics, but also have to have an understanding of storytelling and the technology behind it. With this being said, they need to have the ability to create eye-catching visuals while also sending a message. All of these elements play a role in shaping what TV broadcasts, entertainment shows, and multimedia platforms look today.

A large portion of broadcast design is known as "branding" for television channels and programs. The job of the designer is to create a look and feel for a specific idea or subject. Often, television stations will wish to re-invent their style or "on air look" – this is where the broadcast designer's skills are called upon to design lower third digital on-screen graphics (DOG or BUG) and motion graphics.

Another industry which is reliant on a designer's skill is the television commercial advertising market. Most often, a client will hire an advertising agency which will then hire a group of designers to produce a commercial for their product. The process usually begins with a concept or an idea which the client has or the agency comes up with. It is then further explored in design boards which go up for approval by the client before the process of making it actually begins.