Bruce Mathieson (businessman)

Bruce Mathieson, born in Cobden, Victoria, is an Australian businessman, sometimes referred to as a 'billionaire pub baron'. He is known for his influence in the Australian pub, hotel, and gambling sectors.

As of 2022, Mathieson and his family collectively own 45% of all poker machines in the state of Victoria. Mathieson reportedly owns 15% of Endeavour Group, a joint venture with Woolworths that owns 340 pubs as well as the Dan Murphy's and BWS liquor chains. In 2022 Mathieson retired from directing that group, and was replaced by his son, Bruce Mathieson Jnr.