Bruce Prichard

Bruce Prichard
Prichard in 2024
Born (1963-03-07) March 7, 1963
OccupationProfessional wrestling executive
Years active1973–present
Organization(s)Houston Wrestling (1973–1987)
World Wrestling Federation / WWE (1987–1991, 1992–2008, 2018–present)
Global Wrestling Federation (1991–1992)
Total Nonstop Action Wrestling / Impact Wrestling (2010–2014, 2017)
Major League Wrestling (2018)
TitleExecutive Director - CWT
Spouse
Stephanie Prichard
(m. 1996)
Children2
RelativesTom Prichard (brother)
FamilyPrichard
Ring name(s)Brother Love
Bruce Prichard
Juicie Brucie
Bruce Prickhard
Reo Rodgers
The Wizard
Billed height6 ft 1 in (185 cm)
Billed weight254 lb (115 kg)
Billed fromEl Paso, Texas
Trained byTom Prichard
YouTube information
Channel
Years active2017–present
GenreProfessional wrestling
Subscribers124 thousand
Views50 million
100,000 subscribers2021

Last updated: December 20, 2024

Bruce Prichard (born March 7, 1963) is an American professional wrestling executive, booker, and producer and a former manager, commentator, and occasional professional wrestler who works for WWE as Executive Director - CWT. In addition to his corporate roles with WWE, Prichard has also appeared as an on-screen character under the ring name Brother Love. As Brother Love, Prichard was the original manager of The Undertaker, and hosted a talk show segment, The Brother Love Show.

Prichard has also previously worked for Houston Wrestling, the Global Wrestling Federation, Total Nonstop Action Wrestling, and Major League Wrestling. Since 2016, Prichard has co-hosted the Something to Wrestle with Bruce Prichard podcast with Conrad Thompson.