Sam FM Radio (Swindon)
The last logo used by the station | |
| Broadcast area | Swindon |
|---|---|
| Frequency | FM: 107.7 MHz DAB: (Swindon) |
| Programming | |
| Format | Easy listening |
| Ownership | |
| Owner | Bauer Radio |
| History | |
First air date | September 2, 2006 |
Last air date | September 1, 2020 |
Former names | Brunel FM Total Star More Radio Jack FM Sam FM |
Sam FM Swindon was an Independent Local Radio station based in Swindon, England, broadcasting on the 107.7 FM frequency between 2006 and 2020.
The station was formed by The Local Radio Company, who wanted to create a local radio rival to GWR FM (now Heart). It started in 2006 as Brunel FM. It would eventually be owned by One Gold Radio Ltd who renamed it to Total Star Swindon, and then More Radio a few years later. Celador purchased More Radio in 2012 and converted it into Jack FM Swindon which was later re-branded to SamFM Swindon.
Due to financial issues and budget cuts at Celador, SamFM Swindon was merged into the Bristol sister station of the same name. In 2020, SamFM was purchased by Bauer Radio, closed, and its frequency used to broadcast Greatest Hits Radio South West.