Build-A-Bear Workshop

Build-A-Bear Workshop, Inc.
Company typePublic
NYSE: BBW
Russell Microcap Index
IndustryRetail
FoundedOctober 26, 1997 (1997-10-26)
St. Louis, Missouri, U.S.
FounderMaxine Clark
HeadquartersSt. Louis, Missouri, U.S.
Area served
Australia
Bahrain
Canada
Denmark
Fiji
Hong Kong
Ireland
Kuwait
Mexico
New Zealand
South Africa
United Arab Emirates
United Kingdom
United States
Key people
Sharon Price John (president & CEO)
ProductsStuffed toys
Brands
  • Build-A-Dino
  • Beary Fairy Friends
  • Honey Girls
  • Kabu
  • Promise Pets
Revenue US$358 million (2017)
Number of employees
~5,643 (2011)
DivisionsBuild-A-Bear label (JV)
SubsidiariesBuild-A-Bear Entertainment, LLC
Websitebuildabear.com

Build-A-Bear Workshop, Inc. is an American retailer headquartered in St. Louis, Missouri that sells teddy bears, stuffed animals, and characters. During store visits, customers go through an interactive process where the stuffed animal of their choice is assembled and tailored to their own preferences including varying scents, sounds, looks, and outfits. Build-A-Bear Workshop is the largest chain that operates in this style. The company's slogan was "Where Best Friends Are Made" from 1997–2013 when it was changed to "The Most Fun You'll Ever Make" from 2013–2024. With a rebrand in mid-2024, bears are now made with “The Stuff you Love”. As of April 2019, the company's president/CEO is Sharon Price John.