Bulgarisation

Bulgarisation (Bulgarian: българизация), also known as Bulgarianisation (Bulgarian: побългаряване) is the spread of Bulgarian culture beyond the Bulgarian ethnic space. Historically, unsuccessful assimilation efforts in Bulgaria were primarily directed at Muslims, most notably Bulgarian Turks, but non-Islamic groups have also faced cultural assimilation, like some Vlachs. Also, there were assimilation campaigns over the majority of Slavic speakers in Ottoman Macedonia, who although were known generally as "Bulgarians" by name, did not have a clear national identity, and the same occurred during World War II in Yugoslav Macedonia and in Greek Macedonia.