Buzzer (internet)

Buzzer (Indonesian: buzzer, pendengung) is an Indonesian word used to refer to a person who works to "buzz" certain message or perspective in regards to a certain issue, opinion, or brand, in order to make the opinion as natural as possible. Buzzer attempts to influence public opinion to align with a cause. Scholars have differing opinion on how to regard buzzers in terms of their use of accounts: some argue that buzzers exclusively refer to sockpuppet operators; while others argue that buzzers may use influencer accounts, if not both. Scholars also differ over compensation: some argue that buzzers refer only to those paid by money (then known as buzzeRp); while others argue that buzzers can have non-monetary compensation such as position, social relations, patronage, as well as conviction and commitment to the cause.

Buzzers who are involved in the political perspectives are often referred to as political buzzer (Indonesian: buzzer politik).