Cécred

Cécred
Company typePrivate
IndustryProfessional hair care
Founded2024 (2024)
FounderBeyoncé Knowles-Carter
Area served
Worldwide
Key people
  • Beyoncé Knowles-Carter (founder and chairperson)
  • Grace Ray (CEO)
  • Tina Knowles (vice chairperson)
  • Neal Farinah (lead global stylist)
  • Dr. Kari Williams (head of education)
OwnerBeyoncé Knowles-Carter
Websitewww.cecred.com

Cécred (pronounced 'sacred') is a privately held American hair care brand founded in 2024 by American singer-songwriter Beyoncé Knowles-Carter. It is self-funded and made for all hair types. After six years in development, Cécred launched in February 2024 to positive reception from critics.

Cécred became a rapid success, amassing 2 million paying customers in its first six months on the market.

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