Charlie the Tuna

Charlie the Tuna
First appearance1961
Created byTom Rogers
Voiced byHerschel Bernardi
Tex Brashear
Ron Hawking
Jeff Bergman
In-universe information
SpeciesTuna
GenderMale
OccupationMascot of StarKist

Charlie the Tuna is the cartoon mascot and spokes-tuna for the StarKist brand. He was created in 1961 by Tom Rogers of the Leo Burnett Agency. StarKist Tuna is owned by Dongwon Industries, a South Koreabased conglomerate. Charlie is one of the most recognized characters in American advertising.