Cheezels

Cheezels
Product typeCheese puffs
OwnerSnack Brands Australia
Introduced1971 (1971)
MarketsOceania
Previous ownersMalaysia:
Danone
Kraft Foods
Registered as a trademark inSnack Brands Australia (Australia)
Cheezels
Mondelēz International (Malaysia)
Cheezels
TaglineFinger-Licious Fun! (Australia)
Websitewww.snackbrands.com.au/Cheezels
Cheezels (Original Cheese flavour)
Nutritional value per 100 g (3.5 oz)
Energy2,220 kJ (530 kcal)
56.4 g
Sugars4.9 g
Dietary fibre1 g
30.9 g
Saturated14.9 g
Trans0.4 g
Monounsaturated11.6 g
Polyunsaturated4.0 g
6.9 g
Vitamins and minerals
MineralsQuantity
%DV
Potassium
4%
114 mg
Sodium
52%
1200 mg
Percentages estimated using US recommendations for adults, except for potassium, which is estimated based on expert recommendation from the National Academies.

Cheezels are a brand of Australian snack food currently produced by Snack Brands Australia. Made from corn and rice, they are a crisp puffy ring with a strong, savoury cheddar cheese flavour and aroma. They are similar in texture to cheese puffs, American Cheetos, or Canadian Cheezies.

In some countries they are distributed by Laura Matte (which since 2016 has been owned by Universal Robina Corporation, and previously by The Real McCoy Snackfood Company). In Malaysia, Cheezels were originally produced by Danone and later by Kraft Foods, and are currently owned by Mondelēz International, together with Twisties. In New Zealand, Cheezels are manufactured by Bluebird Foods Ltd a PepsiCo company, which is a competitor to Snack Brands Australia, the manufacturer of Cheezels in Australia.

The New Zealand version of Cheezels are not as crisp in texture or as strong cheddar cheese flavour as their Australian counterpart.