CinemaScore

CinemaScore
Company typePrivate
IndustryMarketing research
Founded1978 (1978)
FounderEd Mintz
Headquarters,
U.S.
ProductsMovies ratings
Websitecinemascore.com

CinemaScore is an American market research firm based in Las Vegas. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts from the data.