Coast (radio station)

Coast
Broadcast area22 markets in New Zealand
FrequenciesFM: 89.6 MHz-107.1 MHz
AM: 900 KHz-1593 KHz
Programming
FormatClassic hits
Ownership
OwnerNZME Radio
History
First air date
26 April 2004 (2004-04-26)
Links
Websitehttp://www.thecoast.net.nz

Coast is a New Zealand radio network playing a mix of "feel good" hits predominantly from the 1970s and 1980s. The network includes stations in 22 major cities and provincial centres broadcasting from studios in central Auckland, owned and operated by New Zealand Media and Entertainment.

The Coast network reaches an estimated 315,100 listeners each week. Its format is smooth, with short hourly news bulletins, succinct voice breaks, minimal ad breaks and limited clutter. Its target listener is 40 to 64 years old; has reached their highest-earning potential, owns their own home and spends disposable income on luxury items and travel. The audience is almost equally male and female, with a 52% female skew.

Coast format was launched 26 April 2004.