Commercial intelligence

Commercial intelligence (CI) is the process of defining, gathering, analyzing, distributing accurate, and relevant intelligence regarding the products, customers, competitors, business environment, and the organization itself. This methodical program affects the organization's tactics, decisions and operations. It is a form of open-source intelligence practiced by diverse international and local businesses.

Commercial Intelligence can be obtained and analyzed in various ways that include:

  • Information on a supplier's financial performance
  • Political developments
  • Economic indicators
  • New product development
  • Currency market movements
  • Competitor performance
  • New market entrants

On the other hand, business intelligence is a misnomer for data mining and enterprise dashboards that present useful patterns or distillations of internal information to the executives.

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